Habib Placencia Adissi

Habib is a Mexican-American graphic designer based in San Francisco specializing in identity systems. 

Experienced among a wide range of disciplines including brand identity, art direction, type design, motion, and web, he is motivated by ideas and story-driven details. He was most recently an art director and designer at Godfrey Dadich Partners. He is open for projects, collaborations, and freelance opportunities.


Material Security
Brand Identity, Web Design

Material Security is a recently launched email security company that aims to protect beyond the inbox. As held in their position, they looked to signify radical resilience against e-mail threats by building security that works—and works simply. The brand identity was revealed at its website and product launch.

Studio: Emotive Brand. Design Director: Jonathan Haggard. Designer: Habib Placencia Adissi, Jonathan Haggard.

Joe Coffee
Brand Identity, Logo Design, Packaging

With close to twenty stores open in New York City, Joe Coffee was looking to mantain and scale its leadership position in the third-wave coffee landscape of New York City. A new brandmark, color palette, photo direction, and packaging system allowed the Joe Coffee team to reassert itself as a friendly yet knowledgable coffee roaster in New York City and beyond. 

Creative Directors: Scott Dadich, Allie Fisher. Art Directors: Sean Wong, Habib Placencia Adissi,  Chase McBride. Copywriters: Lauren Tyrell. Special Thanks: Tal Leming

Typeface Design

Nayarit is a condensed typeface inspired by analog typography seen throughout Mexico City’s residential streets. Nayarit was designed with the vernacular in mind alongside a hint of nostalgia. This single-weight typeface was created at Letterform Archive’s 10-week Introduction to Type Design course.

Professor: Graham Bradley. Program: Robofont.

the Art of Design

Ep. 6, Typeface Design
Title Design, Art Direction, Motion Graphics

Season 2 of Netflix’s Abstract: the Art of Design, took a look at Jonathan Hoefler’s career in typeface design. This profile adopted a dynamic approach in its many title designs that emphasized the construction and mutability in the design of letterforms. Per the show’s ethos, this episode looked to highlight typography’s fundamental state in visual design.

Director: Brian Oakes. Creative Director: Scott Dadich, Allie Fisher. Motion Design: Anthony Zazzi. Title Design: Habib Placencia Adissi. Special Thanks: Paula Chowles, Jonathan Hoefler 

Palo Alto Networks
Brand Identity, Art Direction, Motion Graphics 

Palo Alto Networks is one of the world’s largest enterprise cybersecurity providers. At the heart of this rebranding, its three foundational product families laid the keystone to this companies’ comprehensive ability at allowing companies to scale, function, and excel against cyber threats. A new brand system, graphics, typography, and photo direction guided Palo Alto Networks to a new vision with which to position the company.

Creative Directors: Scott Dadich, Allie Fisher. Art Directors: Habib Placencia Adissi, Sean Wong. Designers: Sean Wong, Habib Placencia Adissi, Natalie Estrada. Motion Design: Antenna Creative.

Habib Placencia Adissi © 2020