the Art of Design

Ep. 6, Typeface Design
Title Design, Art Direction

Season 2 of Netflix’s Abstract: the Art of Design, took a look at Jonathan Hoefler’s career in typeface design. This profile adopted a dynamic approach in its many title designs that emphasized the construction and mutability in the design of letterforms. Per the show’s ethos, this episode looked to highlight typography’s fundamental state in design. The opening titles have been nominated for Oustanding Main Title Design at the 72nd Emmy Awards in 2020. 

Director: Brian Oakes. Creative Director: Scott Dadich, Allie Fisher. Motion Design: Anthony Zazzi. Title Design: Habib Placencia Adissi. Special Thanks: Paula Chowles, Jonathan Hoefler 

Habib Placencia Adissi © 2022