Joe Coffee
Brand Identity, Logo Design, Packaging

With close to twenty stores open in New York City, Joe Coffee was looking to mantain and scale its leadership position in the third-wave coffee landscape of New York City. A new brandmark, color palette, photo direction, and packaging system allowed the Joe Coffee team to reassert itself as a friendly yet knowledgable coffee roaster in New York City and beyond. 

Creative Directors: Scott Dadich, Allie Fisher. Art Directors: Sean Wong, Habib Placencia Adissi,  Chase McBride. Copywriters: Lauren Tyrell. Special Thanks: Tal Leming

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